Last week the EMEA distributor meeting of the Lube oil Additives and Chemicals business unit took place in Dusseldorf, Germany.
The EMEA distributor meeting of Lube oil Additives and Chemicals was held from April 10th to April 12th. During these days individual meetings between distributors and account managers took place, a look back on 2017 was given, the strategy of the business unit for the next period was presented, the market trends explained and technical sessions concerning the Petrolad 339 and Viscotech were shared. Moreover, all distributors presented their BRB success story of 2017. Next to the formal meeting schedule, a group activity including boat trip on the Rhine River, a guided city walk and dinner in Dusseldorf Old Town was organized.
This year’s edition was a great opportunity to learn from each other’s successes and strategies since almost all distributors were present: Bradchem, Chemcom, Lumar Italy, Lumar Spain, N. Krallis, Technochem, Terra and Troychem.