Detroit, Michigan, the United States – BRB Lube Oil additives & Chemicals, a global manufacturer of lube oil additives and other specialty chemicals made its first entry to North American market at Lubricant Expo (booth no.219), the region’s largest industry event held from March 17-19, which gathers together over 2000 players across the world.
The Netherlands-based company started as a small business in 1981 and has grown vigorously to become an international corporation across 16 locations. Since 2019, BRB has been a subsidiary of Malaysia’s PETRONAS Chemicals Group (PCG), but it continues to operate independently based on its innovation strategy of delivering tomorrow’s solutions today. This new status gives BRB even greater global presence and innovation resources, especially in Asia. With this move, BRB shows its ambition to tap and expand into the new territory of North America, a cornerstone for its globalization journey.
“We are very excited to present our full portfolio in North America: particularly our technology brands Petrolad® and Viscotech® lines-up of lube oil additives,” said Roger Dohmen, Head of BRB Lube oil Additives & Chemicals. “Traditionally rooted in Europe, we’d like to share our technology and sustainability strength with our partners and customers in this region.”
Another key component of BRB’s innovation strategy is co-innovation. The company regularly partners with its customers in R&D processes to create targeted responses to technology and market-specific demands. Taking this opportunity, BRB is bringing its top-notch products to the market, such as the Viscotech® 533, Viscotech® Upcycled, Petrolad® 750, Petrolad® 336EP with low odor and new product Petrolad® 9332. These products play a key role in enhancing the efficiency and sustainability of machinery and vehicles operating under different conditions and even at extreme temperatures.
Market analyses from leading industry institutions reflect a global lubricant additives market that is set to reach approximately USD 20 billion by 2028, exhibiting a steady CAGR of 3.5% to 4.0%. In North America, the market is entering a value-focused growth phase with a projected CAGR of 4.3% through 2033. While overall lubricant volume remains mature, the demand for high-performance additive technologies continues to increase. As part of the PETRONAS’ Chemicals Group, BRB is well-poised to support this shift in the automotive and industrial sectors and capture value-driven opportunities together with its local business partners.
“Partnership is the key. With industries and regulations changing at a fast pace globally, BRB Lube Oil Additives and Chemicals has been proven to be THE partner of choice who can fast-forward to solutions for future challenges,”said Roger. “With higher demands than ever on fuel efficiency, aftermarket engine oils and drivetrain lubricants must meet high standards. As electromobility adoption continues to expand, lubricant volumes will decrease, while performance demands increase. We’ve developed specialized additives in response to these trends, enabling our customers to surpass expectations, reliably and cost-effectively.”
BRB Lube oil Additives & Chemicals is now an integral part of the Specialty Division of PCG, fully aligned with the parent company’s ambitious sustainability vision, to systematically reduce its CO2 footprint and achieve Net Zero Carbon Emissions by 2050.
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