BRB North America has added Mrs. Wei Hong Yu to its team as Technical Sales Manager for Personal Care. Based in New Jersey, she will be covering North America for the promotion of BRB product range in the Personal Care and Home Care markets. Wei Hong will also be part of the member of BRB Personal Care Technical Network team.

A Ph.D. graduate in polymer science, Wei Hong has more than 20 years experience in the field of personal care formulation development. She worked for L’Oreal, Johnson & Johnson and Revlon before joining BRB. She had published more than 70 granted patents/patent applications in personal care and color cosmetics technologies. 

“We are extremely delighted to add Wei Hong’s background and technical expertise in the personal care industry to our sales organization,” said Michel Bassens, Sales Leader of BRB North America. “BRB strives to continuously improve our products and technologies to meet changing customer and market demands. Wei Hong’s expertise will strengthen BRB position as one of the key players for Silicone chemistry for the personal care industry.”



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