BRB presents Smart Beauty & Longwear Cosmetic concept at in-cosmetics Asia 2022
01 November 2022

At in-cosmetics Asia 2022 in Bangkok, BRB will continue to showcase the benefits of its latest performance silicone portfolio, coupled with various new inspirational formulations based on novel concepts.

BRB presents the concept of Smart Beauty – minimizing the impact on the environment and maximizing results on your formula. We can still be environmental-friendly and protect our planet even when using silicones within a product. Silicones will enhance the personal care formulations, both in term of efficacy and sensory.

We focused on 3 major principles:
          • Minimalism – less ingredients used;
          • Multi-purpose – one product can be used for different applications;
          • Responsible formulas - highly efficient ingredients or energy saving manufacturing processes

Based on this concept, BRB has developed 4 new formulas:
          • Moisturizing Body Cream Cleanser (with BRB 2835 and 2836),
          • Vegan Cleansing Oil (with BRB DM 55 and Caprylyl Methicone),
          • Silky Curl Defining Cream (with BRB 1860 and PTM 20) and
          • Audacious Lipstick (with BRB 2836, Caprylyl Methicone, TMS-50I and PMS-5)

BRB strongly believes this concept can bring benefits to our customer and respect our mother earth at the same time.

The new concept of Longwear Cosmetic incorporates innovative silicone elastomer and silicone resins that will enable formulators to create outstanding and innovative colour cosmetic products that deliver multifunctional benefits, long-lasting effect and improved aesthetics.

BRB has developed 4 new formulations:
• Longwear Radiant Foundation (with BRB TMS-50C, BRB TMS-50I, BRB 6373, BRB 6340, BRB 423, BRB PTM 20, BRB PMS-5)
• Longwear Mousse Shadow (with BRB Color Lock, BRB SG 212, BRB PMS-5)
• Blush Stick (with BRB SG 210, BRB PTM 20, BRB CM 50, BRB DM 1, BRB TMS-50C)
• Beauty Highlighter (with BRB DM 55, BRB SG 212, BRB TMS-50I, BRB 6340, BRB 423)

You are invited to visit us on our stand, G30 at in-cosmetics Asia 2022, to discuss your personal care needs with our specialists.

BRB Silicones for Personal Care… The Power of Smart Ingredients

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